How Does It Work?
Today it's possible to get the majority of your business from the Internet. In fact, the average agent using the LCM Gateway captures 89 new customers every month! They don't depend on traditional marketing, their brokers, or even lead vendors for their business. Instead, they capture online customers, and they do it for next to nothing.
94% of all home buyers and sellers begin their quests on the Internet.
How does it work? Today 94% of all home buyers and sellers begin online. They visit an agent's website hoping to search for homes. If they don't find a good, easy-to-use home search, they will generally move on to another website. That seems pretty easy, then — just get a website and an IDX home search. Heck, you probably have one already.
But here's where we come to the first problem. If that website is a "typical" real estate website, a very small number of customers will fill out a guest registration form and identify themselves — on average, about 1%. Last year's numbers from the National Association of Realtors® pin that number at an astoundingly poor 0.87% capture rate.
In other words, the typical website is 99% ineffective at capturing customers. Even the best sites we've tested (and we've tested hundreds) capture only 6-8% of their traffic. That's what makes the LCM Gateway so powerful -- it's a specialized Lead Capture Module (LCM) that is designed to either stand alone or to integrate with a website. It's sole purpose is to capture the maximum number of visitors: between 25-35%!
The first time through the LCM Gateway, your visitor has to register to gain access. From then on, he or she can come and go freely without ever re-registering. It's simple and it's effective. Couldn't you just put a registration form in the customer path and receive the same results? In a word, no. The LCM Gateway is specifically designed to maximize lead capture, while web forms are not.
Think of it this way: If your website gets only a hundred visitors every month, you'll be able to capture and identify somewhere between 25 and 35 new customer leads simply by adding the LCM Gateway. How many of those visitors are you capturing now? Not many, I'll bet.
That's why every agent who's truly serious about capturing today's online customer should have an LCM Gateway. Without it, you're simply missing lots of sales opportunities. But with the LCM Gateway, you'll be able to generate as much business as you want to work. You'll never have to wonder where your next customer is coming from. Never!
Imagine what it would be like to have your lead generation on autopilot and wake up every morning to find 2-3 new inbound leads in your inbox. And best of all, imagine if it paid for itself on the very first lead. Imagine taking your existing budget, and creating more opportunities than you can possibly service, without spending an additional dime.