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The Most Important 5 Seconds of Any Real Estate Transaction

For every closing… every single deal… there is that one moment… that one crucial moment where things can go terribly wrong but don’t. The “tipping point” of any transaction where if you handle it right the result is a...
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Sex Offenders On Your Website!

Well I’m excited to announce that the new search feature of the Ultimate Website has been a huge success! Our objective was to give our agents another option — not to replace the IDX search that many offer their...
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Learn Some Zillow Ju-jitsu

Ju-jitsu is the ancient art and technique of using your opponent’s force and momentum against him rather than confronting it with your own force. First developed and practiced during the Muromachi period in Japan (1333-1573), this old style of...
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Zillow: Checkmate!

Brad Inman says “Checkmate!” Yesterday Brad Inman, real estate industry pioneer and founder of Inman News, commented on the Zillow (NASDAQ: Z) acquisition of chief rival Trulia (NYSE: TRLA) in an early morning press release: “In my view, this...
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Rethinking Your Promo Photo

Several times in the last week I had almost identical conversations with different agents, so I thought it might be a good idea to share it with my readers.  During the course of showing agents around my website we...
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A Tale of Two Agents

I received an email last night from our coaching department and it made my day!  I’ll share it in a minute.  The first part of the email was normal coaching stuff that I won’t bother you with, but the...
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Two Reasons Agents Fail

After a decade of training, coaching, and managing agents I’ve seen hundreds of agents leave the business broke.  Sadly, many of them could have been — and should have been — successful had they done just a couple of...
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A New Twist on Sphere of Influence Marketing

When I was a new agent, one of the first marketing ideas I tried was “sphere of influence”, or “SOI” marketing.  If you are not familiar with the term, it is marketing to your personal network — those people...
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Online Marketing Webinar Notes

First, I’d like to thank all of you who took time out of your busy day to join me on yesterday’s webinar.  Based on your phone calls and emails, I’d say it was a success.  We covered a lot...
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The Ultimate Blog

Let’s face it: Blogging is like flossing… Everyone knows they need to do it and yet nobody does it.  I remember going to a seminar or training class and listening as some blogging guru got me all excited about...

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