LCMSuccess.com
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Rethinking Your Promo Photo

Several times in the last week I had almost identical conversations with different agents, so I thought it might be a good idea to share it with my readers.  During the course of showing agents around my website we...
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A Tale of Two Agents

I received an email last night from our coaching department and it made my day!  I’ll share it in a minute.  The first part of the email was normal coaching stuff that I won’t bother you with, but the...
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Two Reasons Agents Fail

After a decade of training, coaching, and managing agents I’ve seen hundreds of agents leave the business broke.  Sadly, many of them could have been — and should have been — successful had they done just a couple of...
SOI

A New Twist on Sphere of Influence Marketing

When I was a new agent, one of the first marketing ideas I tried was “sphere of influence”, or “SOI” marketing.  If you are not familiar with the term, it is marketing to your personal network — those people...
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Online Marketing Webinar Notes

First, I’d like to thank all of you who took time out of your busy day to join me on yesterday’s webinar.  Based on your phone calls and emails, I’d say it was a success.  We covered a lot...
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The Ultimate Blog

Let’s face it: Blogging is like flossing… Everyone knows they need to do it and yet nobody does it.  I remember going to a seminar or training class and listening as some blogging guru got me all excited about...
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Balancing Real Estate and Quality of Life

Quality of life.  At the end of the day, that is what we all want. Today the average agent is in his 50’s so that means that most of us have had a chance to look death in the...
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Give Yourself a Raise!

When is the last time you had a pay raise? If you’re like most agents it’s been a while.  I was talking to an agent just the other day and we were discussing increasing our incomes and this agent...
MOSHERIRA

Two Problems, One Solution…

Can I be completely honest with you?  I think we all struggle with the same two things.  Finding enough customers and getting motivated.  We get pumped up and excited and we can’t find enough business so we burn out....
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OMG! What a Great Idea!

Yesterday I spoke on the phone to a very impressive agent named Flora A. I’ve withheld her last name because I don’t have her permission to share it. Flora practices real estate in the San Jose, California market and...

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